Whenever an individual in the western urban society makes a particular food choice it reveals their identity. It is clear that the vegans make more informed choices based on their acquired knowledge about nutritional requirements. The vegan diets are found to lack Vitamin b12 and that is primarily a vitamin easily found in meat. To compensate for lack in nutritional gap, they consume spinach to overcome the issues of the lack of this vitamin. These kinds of changes in diet and knowledge require deep understanding of the nutritional dynamics. To make a vegan choice apart from the biological aspect there is the profound influence of social or cultural normative behavior. These constructs are explained in the following.
Cultural influences of the family and the immediate surroundings play an important role in the preparation of food. Some religions emphasize on eating vegan diets and some ideologies also profess the same. In some cultures, having a strong support system enables a person to become vegans (Pendergras 106). These profess the fact that the people want a support system and not all vegans choose the diet to rebel.
Some of the basic factors such as convenience in procuring the food are also the reason for the people to develop food habits.
The food choices of the vegans are emblematic of their culture and their beliefs. This is an emerging ideology in the west that has gained prominence. There is an innate sense of protection of the animals and more emphasize are given to the nature by the vegans. These are the personal identity tagline that the vegans associate themselves. Veganism is an ideology and not only a food choice. A person expresses many important emotions through this process of being vegan.