本篇澳洲论文代写的讨论围绕着分析一家食品零售店“food and Grocers”展开。食品零售店现有员工1200人，其员工所提供的服务使食品零售店具有很强的差异化。公司正经历着强劲的增长，因为食品零售业是中国增长最快的行业之一。去年，澳大利亚食品零售利润增长了1.32亿澳元，预计未来几年还将增长2.28亿澳元。目前，“食品杂货商”由于其服务和折扣率在市场上保持着强势地位。顾客愿意在这个零售商店花钱，因为他们的差异化战略。这份报告展示了澳大利亚食品零售业的优势，以及这个市场的潜力。政府需要在这个国家的这个部门大量投资，因为食品零售部门有潜力，他们可以帮助增加国家的经济。接下来有关澳洲论文代写-“食物及杂货商”的适当策略分析如下:
Report today deals with analysing the strategic analysis of the organization. Organization selected today deals in the retail sector and provides services and products to the customers. “Food and grocers” is the new brand launched in Melbourne. This company deals with food retail and is new in food retail sector. Right now food and Grocers is the largest food retailer in Melbourne and comes in the top 10 retail stores of the country. Last year the company has made a profit of 2 million AUD and they are planning for expansion in other countries. The name “Food and grocers” is derived from the combination of words food and shoppers of food.
Appropriate strategy for “Food and Grocers”
After looking at the internal and external analysis of the company new line of strategy will be presented for “Food and Grocers”. At first the company needs to work on their management so they can have separate division for research development and innovation. This division will work on the buying trends of customers. How customers are buying and what will be their forecasts for the future. By applying this strategy value of catering the customers before other food retail brands will be fulfilled along with fulfilling the needs of the customers.
Along with this, division should be made by the management of “Food and Grocers” for catering the needs of the customers. As mentioned above, “Food and Grocers” is only focusing on price and quality of goods, they need to focus on attracting new segments of the market along with designing policies for corporate social responsibility. They suggest that they are receiving strong revenues from the corporate segment but this segment will not help in competing with the competitors. In the new divisional structure of the company support and services department will develop one more division with the name of research and development (Higins, et al., 2005).
For “Food and Grocers” the attractive strategy is to create a market position that can serve as a defensive mechanism for the company. Example: “Food and Grocers” has already created a strong brand name in the market with increased customer loyalty. Various chances are present for “Food and Grocers” for overcoming with the issues discovered in the analysis. Obstacles are present in the form of new entrants in the market offering low prices with increased quality products with better and improved services.
“Food and Grocers” has managed to make a strong position in the food retail sector of the country in a short span of time but they need to work on various aspects for future improvements. Customers are unpredictable higher needs are changing every day and food retail sector is already facing the threat of competition. They need to think beyond price and quality of the products. New segments of the market want to invest their money in companies that are fulfilling corporate social responsibility and do something for the environment. Sustainability of the environment needs to be given the top priority because environment is given extreme importance by the customers these days. Healthy eating habits are among the new social trends of the market and customers want their favourite brands to invest heavily in protecting the environment (Homer and Kahli, 2001).
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