X

澳洲论文代写:旅游业务计划

悉尼report代写

澳洲论文代写:旅游业务计划

业务差异化
澳门目前有超过570家旅游和旅游业的商业机构参与为旅客提供旅游服务(Cook et al,2010)。在已经杂乱无章的旅游旅游市场,根据目前的分析,建立龙旅游有限公司的独特地位非常重要,可以说,澳门的文化遗产旅游仍然未被开发。虽然公司将重点放在以赌博业为基础的旅游套餐,但由于遗产旅游业竞争并不太激烈,因此公司将以该行业为核心区分因素。公司的营销和定位将基于澳门文化遗产旅游基础上的独特定制旅游套餐。
竞争优势
龙旅游旅游股份有限公司将成立为不仅提供澳门等传统旅游产品如赌博等的组织,而且还将包括较少的澳门文化遗产旅游宣传。目前,澳门拥有25个被联合国教科文组织列入世界遗产名录因此,Dragon Travel and Tourism,Inc.将把重点放在这个细分市场上。除了重点文化和遗产部分,以下将是龙旅游有限公司的竞争优势的服务:
•与其他竞争对手不同,龙旅游将专注于为客户的旅游需求提供端到端的解决方案。
提供的服务将以合理的方式定价,而不是收取过高的费用,重点将是向客户提供经济套餐
公司的主要业务将通过技术实现,通过其在澳门的专用网站,为客户提供一站式的门户,通过它可以与公司一起查询,分析和预订旅行和旅游套餐。
作为入门奖励的一部分,Dragon Travel and Tourism,Inc.将向其客户提供其在EMI中的套餐金额。然而,这个报价将在第一季度内进行修改,以分析其对业务的影响。

澳洲论文代写:旅游业务计划

Business Differentiation
Currently there are more than 570 travel and tourism based business organisation within Macau who are involved in providing travel and tourism services to the customers (Cook et al, 2010). In an already cluttered travel and tourism market, it is important to establish a unique position of the Dragon Travel and Tourism, Inc. based on current analysis, it can be said that heritage and culture tourism of Macau is still untapped. Although company will focus on tour and holidays packages based on the gambling industry, since there is not much competition in heritage tourism industry, hence company will use that sector as the core differentiating factor. Marketing and positioning of the company will be based on the unique and customized tour packages based on the culture and heritage tourism of Macau.
Competitive Advantage
Dragon Travel and Tourism, Inc. will be established as an organisation which not only offers the conventional tourism products of Macau such as gambling etc. but it will also include less publicized cultural and heritage tourism of Macau. Currently Macau is home to 25 UNESCO-listed World Heritage Sites. Thus Dragon Travel and Tourism, Inc. will focus on this segment. Apart from focusing on cultural and heritage segment, following will be the services which will be competitive advantage for Dragon Travel and Tourism Inc.:
Unlike other competitors, Dragon Travel and Tourism will focus on providing end-to-end solution for customer’s tourism requirement.
Services offered will be priced in a rational way, rather than charging exorbitant amount, focus will be on offering economic packages to the customers
Major business of the company will be enabled by technology, through its dedicated website on Macau, company will provide a one-stop gateway for its customers through which they can enquire, analyse and book their travel and tour packages with company.
As part of introductory offer, Dragon Travel and Tourism, Inc. will offer its customer to pay the amount of their package in EMIs. However this offer will be revised within first quarter to analyse its impact on the business.