澳洲论文代写-惊奇广告公司的广告宣传活动。“惊奇广告”是澳大利亚一家著名的广告公司。Bounce fitness是一家健身公司，它要求Amazing ads company的服务来制定一个营销计划。作为惊奇广告公司的一名广告执行人员，有责任根据公司的使命宣言向CEO展示广告活动。该公司希望在当前市场上提高销量并维持下去。Bounce fitness主要是一家服务行业为主的公司。这家健身公司正瞄准该地区的企业，以促进销售。公司的广告宣传活动需要结合公司的整体营销计划和目标来制定。
The purpose of this analysis is to present an advertising campaign for the company that has an innovative action plan to attract newer consumers. Campaign objective, action plan and the actual budget of these activities has discussed in this proposal. The following is the proposed advertising campaign for the company.
The purpose and the primary objective of the campaign is to reinvent the brand image of Bounce Fitness and broaden their target consumer base. It has been found that the company is dedicated towards providing quality fitness programs to the company employee and to the individuals. There will be more focus on providing dedicated individualized services for the consumers. The SMART (Specific, Measurable, Achievable, Realistic and Timed) objectives should be used to assess the campaign marketing objectives (Rice& Atkin, 2012). Some of the marketing objectives are:
Build on the existing paradigm that the company is dedicated towards providing premium fitness services for the consumers.
Increase the membership by 10% for the 2016 year.
Increase the market share of the product by 30% .
Broaden the consumer base by 10% every year.
Increase the consumer patronage and brand awareness by 45% of the general public.
The financial objectives of the marketing plan will be to reduce consumer acquisition costs by 4% every year. This will be done by innovative ad spending by the company (Blakeman, 2015).
Thus the objective of the advertising campaign is to increase the consumer membership, reduce the consumer acquisition cost and promote the original value of quality services to the consumers.
Advertising Budget and Action Plan
The total advertising budget for this promotions will be around $50000 AUD. The sample for the different plan has been discussed in detail in the following.
The plan of action will start from the month of October. The promotional message will start towards the end of October.
This will be then presented to the people in their website along with being published in the social media tools (Kotler et al., 2015).
Seen from this the action plan for the promotions, it will be around for 4 months. The big finale of the results and the actual event will be hosted in the month of February. There will be direct mailing and calling during the last two months.
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