Haverwood家具公司面临几个挑战。主要挑战是如何分配广告支出扩散。他们的广告代理公司Hervey和Bernham建议增加广告费用$ 225,000，由消费者杂志杂志的消费者营销计划通过几个客户杂志广告发放。木制家具的客户支出是非常经常性的，并且与新房开工的规律性，客户信心和不可重复使用的收入无关。迈克尔·哈维认为，增加客户支出225,000美元将大大影响消费者对企业的信心，激励销售。尽管商业研究认为消费者认为家具购物体验是令人愉快的，消费者知道这样一个事实，即他们通常缺乏评估家具建筑，提供质量决定和定量评估家具价格所需的能力和可靠性（Silva， 2009）。
Haverwood面临的另一个挑战是决定是否在目前与一家名为Lea Meadows Inc.的家具公司合并之后合并销售工作。这是一个很好的前景，可以填补其商品组合中的差距。此外，Haverwood已经雇佣了一个由10名全职销售代表组成的团队，他们每年获得的薪水加上一笔小额佣金。 Lea Meadows雇佣了15名销售代理来代表其商品，他们剩下的公司销售佣金是5％。他们的销售代理也代表非竞争性家具公司。现有的挑战是决定是否结合销售努力或提供一个销售团队的室内装饰线（PDC，2009）。
Haverwood Furniture Inc. surfaces a couple of challenges. The chief challenge is how to assign an advertising expenditure proliferation. Their advertisement agency Hervey and Bernham propose increasing advertising expenses by $225,000, to be disbursed on consumer marketing program for shelter magazines by several customer magazines advertisements. Customer spending for wood furniture is very recurrent and is unswervingly linked with the regularity of new housing starts, customer confidence, and not reusable income. Michael Harvey believes that increasing customer spending by $225,000 will considerably effect consumer confidence in the business’s favor, motivating sales. Even though business study opines that consumers regard the furniture shopping experience to be enjoyable, consumers know the fact that they often lack the required abilities and sureness to assess furniture construction, provide decisions about quality, and to quantitatively evaluate the price of furniture (Silva, 2009).
Another challenge that Haverwood faces is deciding whether or not to combine sales efforts after a current merger with a furniture company named Lea Meadows Inc. This is a great prospect to seal in a gap within its merchandise mix. Furthermore, Haverwood already hires a team of ten full time sales representatives who gets a yearly salary plus a slight commission. Lea Meadows employs fifteen sales agents to represent its merchandises, who were waged five percent commission of remaining company sales. Their sales agents also represented noncompeting furniture companies. The challenge existing is determining whether or not to combine sales efforts or to offer one sales team the upholstery line (PDC, 2009).
This trade has many different divisions that form as a whole. A few of these sections are sellers, manufacturers, and raw material producers. A pronounced deal of the raw materials is brought in from diverse nations in order to keep persistent on quality and cost. Some of the furniture companies have decided to subcontract different process in order to be cost effective. The furniture industry depends on diverse financial circumstances which may directly influence a consumer’s buying power (Rodrigues, 2008)