The role of organizational behaviour at The Body Shop:
The Body Shop in collaboration with W3 formed a comprehensive digital strategy for increasing revenue and driving customer engagement with the help of business goals, technological tools and customer insight. It worked for strategic planning processes while mapping the experiences of customers with The Body Shop. Serviced designed by The Body Shop are human centric. An analysis in gaps between technologies and systems planning is conducted. The Body Shop undertakes stakeholder management and planning for branding and advertising campaigns etc. W3 defined new vision for The Body Shop with various ways of connecting with the market that can lead to growth in sales through all three channels of online sales, retail and party plan (Aubert, 2014). The well thought leadership of W3 has helped The Body Shop Australia in evaluating the complex issues and develops innovative approaches for complex issues and finally implementation of the solutions derived. W3 is working in collaboration with The Body Shop Australia for reshaping its digital strategy that will provide dramatic impacts on the profitability position and market presence of business.
2.Human Resource Management practices at the company:
The Social Audit: The Body Shop works with a social audit process which is based on the feedback from the key stakeholders on various performances of the company based on values, social and ethical aspects (Popple, 2008). There is an anonymous participation by the invited stakeholders of the company. The Body Shop is one among the few Australian firms which conduct social audit process for analysing stakeholder perception which is audited independently and is disclosed publicly. The Body Shop is in favour of such Human Resource practice as it found the social audit as a right thing to do as businesses must be socially and ethically responsible for their functioning. For long term growth and expansion there is a crucial need for continuous need for being better than what the company is in present state. The company works on the principle of leading ahead by setting examples and for that it works to be a role model for its sister concerns to follow the same pattern.