Inspite of the fact that the movie theatre industry does provide varied levels of growth opportunities to global corporations. As a result of the rapid liberalization of the economic scenario coupled with higher volumes of takers for the same, the media giants across the world are trying to create their foothold in the developing movie theatre markets. However, within the last few years the annual growth has been in double digits which have been possible due to the growth of the middle class in a very fast paced way; thereby leading to a renewed surge of investments by global companies in this area.
Yet, the film industry is facing a gradual death today on account of varied factors which have been disruptive from time to time. One of the major issues due to loss of sales is also directly interlinked with economic crisis and the present economic scenario of the country. It was noted that after many years though the sales for ticket as well as attendance in the movie theatres did increase, but 2011 again saw a gradual downfall. The sale of tickets reduced by about 4% and the attendance of film buffs also reduced to a drastic 4.8% respectively. A survey comprising the data of different years depicted that the minimum footfall for movie buffs was in 1995. The movie industry did try its best to increase the profit and revenue shares. They screened high budget and good rated movies and also provided different amenities and facilities within the movie halls. ‘The hunger games’ released in 2012, which was a much anticipated high budget film, but it also failed to secure a marked increased of sales of ticket and the market remained more or less flat in 2012 as well.