Skills of Technicality in the Members of Creative TeamAs stated above, it has been seen that the current market position of the brand is not stable at all. This refers to the fact that the brand of Marks & Spencers has been losing its share within the market of clothing at a faster rate in comparison with the rival organizations (Carter 2005). With the help of this particular campaign of communication, the brand will be able to retain its position within the market and there is scope that the organization will be able to retain its position by being the top most organization in the industry retail within the United Kingdom. There are chances if maximum level of benefits is not availed by the organization with the help of this particular campaign of integrated communication, the smaller organization in competition that is Next, has been showing huge degree of interest for overtaking the organization of Marks & Spencers (Carter 2007). Within a small duration of time, this organization of Next had been able to become the organization with the highest share holder within the entire market of clothing with a rise of approximately 7.5 per cent in the duration of a week only.
The Creative Team of the Campaign
There will be an establishment of a creative team that shall be performing the activities related to integrate marketing communication campaign (Enright 2007). This particular team shall be a major contribution in the management of this project and the interactive marketing along with the processes involved that shall be developing and considering a number of strategies, timelines, and budgets, analysis and tracking of competitiveness, initiation of appropriate changes and initiating the activities related to creativity within the entire program.
This particular team shall be focusing on the development of a collaborative procedure with respect to connections, digital platforms as well as the global platforms for an increased holistic approach with respect to social marketing as well as digital marketing and for the implementation of these strategies. The members of the team shall be performing cross functions for the development of superior positions within the entire industry (Grande 2007). The team shall be selected on the basis of appropriate skills as well as experience within the industry. There shall be a need of members having a number of different skills that in combination shall be a major contribution for the success of the organization as well as the entire campaign.