澳洲论文代写-B2B广告的策略分析。B2B广告指的是针对其他潜在客户的商业组织，而不仅仅是针对一般客户的广告。B2B广告策略不仅有助于推广产品，还有助于提高销售收入。IBM活动帮助营销人员以适当的方式设计和执行营销活动。IBM的管理层推销其产品和服务，并以潜在客户为目标客户。IBM服务宣传描述3.0版应用程序编程接口的API规范。该规范被认为是竞选服务软件开发工具包的一部分。它被设计用于读取、发现和访问IBM campaign的组件(Mangan和Lalwani, 2016)。它保证了信息和数据的有效性，满足了IBM战役的安全服务。它宣传自己的服务，展示自己的好处，吸引更多的企业来增加销售。
B2B advertising refers to targeting other business organizations that are the potential customers rather than just advertising to the general customers. The B2B advertising strategy not only helps to promote offerings, but it also helps in driving sales revenue. The IBM campaign helps the marketers to design and execute marketing campaign in an appropriate manner. The management of IBM promotes its products and services and targets businesses who are the potential customers. The IBM service campaigns the API specifications that describe 3.0 version of application programming interface. The specification is considered as the part of the toolkit of campaign service software developer. It is designed to read, discover and access the components of IBM campaign (Mangan and Lalwani, 2016). It guaranteed the validity of information and data and met the security services of a campaign of IBM. It promotes its services to show its benefits and attract more businesses to increase sales.
Lock in strategy is the strategy in which the customers are dependent so much on the products and services of the vendor that they cannot shift to another vendor without significant switching costs. High switching cost makes difficult for the customers to move from the product in which they are normally locked in but due to costs, they need to move from the product. Thus, high switching costs have positively Apple Inc. The high switching costs have a significant impact on both the customers and organizations. High switching costs have a long-term positive impact on Apple which adds value to it. The quantitative factor would lead to the decrease in the costs. It leads to the increase in the profitability of the company. High switching costs for the customers of Apple are a defendable qualitative factor which makes difficult for the organizations to overcome it (Presutti and Mawhinney, 2013).
The prices are set by the organizations according to demand and supply in the market. The price is set to the extent which the market would bear and make reasonable profits. For example, Del computer always produces high quality products in most competitive prices. The company ensures high quality to the customers. The penetrative pricing strategy is used by the company to enter into the competitive and existing market. The aim of the strategy is to set low price early to attract huge customers. After a period, the company will then focus on providing high-quality products and services with the aim of retaining those customers. Price skimming strategy is sometimes used by the companies when they introduce new products in the market. The main aim of price skimming is to set the price at a high rate initially to recover the production and other costs. The company Del has implemented direct marketing strategy and provided customized products as well as excellent customers’ services to the customers. The low pricing strategy with excellent services has brought a blue ocean market for Del where there is not any competition for the company.