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澳洲论文代写:ASK意大利餐厅

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ASK意大利确保其客户提供健康的环境和高品质的意大利食品菜单。该餐厅的目标客户通过在城市购物中心和主要街道上开餐馆,主要是人口稠密的地区。一些餐厅在斗牛场购物中心开业,站在新的街道和新街道站。在地理区域分割的基础上,伯明翰的新餐厅已在城市中心开设,要求目标市场涵盖多种多样且人口稠密的城市家庭,因为许多企业和其他著名的中心都被许多企业所包围。

在人口统计的基础上,新的ASK意大利餐厅在伯明翰的目标,以吸引三名客户的档案,中等收入和低收入群体作为其平均价格水平的目标是服务的最低工资水平。第二,健康意识的人群主要集中在年轻人和学生养成吃健康食品的习惯。同时,相比于传统的食物,他们喜欢意大利菜(InMoment,2012)。虽然与种族有关,新的ASK意大利餐厅顾客的主要部分是白色的英国,超过百分之50的餐厅销售。其次,亚洲最大的部分是亚洲,几乎占目标市场的百分之25。其他百分之25家餐厅的目标是服务黑色,混合种族和其他城市群。

澳洲论文代写:ASK意大利餐厅

ASK Italian makes it sure to provide its customers with healthy environment and quality Italian food menu. The restaurant serves its target customers through opening its restaurants at City malls and main streets, which is mostly the populated areas. Few of its restaurants are opened at Bullring shopping mall, Stand in New Street and New Street Station. On the basis of geographical segmentation, the new  restaurant in Birmingham has been opened in City Centre where ASK target market covers group of diverse and densely populated urban families as the areas is surrounded by many corporate and other famous centres.

On the basis of demographic, the new ASK Italian restaurant in Birmingham targets to attract three customers’ profiles; the middle and low income groups as its average price level aims to serve the class of minimum wage rate. Secondly the health conscious people where mostly young population is focused as the young people and students have developed the habit of eating healthy food. Also, comparing to the traditional food, they are fond of Italian cuisine (Inmoment, 2012). While with respect to ethnicity, the major portion of new ASK Italian restaurant customer is white British which take more than 50 percent of restaurant sales. Second biggest portion is Asian which almost account for 25 percent of its target market. Rest 25 percent the restaurant aims to serve black, mix race and other group of the city.