无论是战时还是其他紧急情况，广告都能对人们产生积极的影响。这对国家是有益的，因为个人可以了解与政府开展的活动相关的信息。这也是有益的，因为通过广告，传统广告可以为美国公民提供大量的社会福利。以Megan Vande Kerckhove为例，她是佛罗里达大学媒体实验室的一名学生(Cappo, 2003)。他说广告可以被用作言论自由。广告对美国的经济也很有用。广告一直在鼓励大量的公司竞争并得到越来越多的新产品。广告的结果对美国的经济产生了积极的影响。它可以进一步帮助创造新的就业机会，因为广告的目的需要越来越多的人。广告的另一个好处是人们可以在大量的产品中进行选择。
Be it the war-time or other emergency situations, the advertisements can have a positive impact on the people. This is beneficial for the nation as individuals gets to know the information related to the activity which is carried out by the government. It is also beneficial as through advertisements traditional advertisements can offer a large number of social benefits for the citizens of USA. One example can be observed by taking the example of Megan Vande Kerckhove who is a student at the University of Florida’s media lab (Cappo, 2003). He states that advertisement can be used as a free speech. Advertisement is also useful for the economies of USA. Advertisement has been encouraging a large number of companies to compete and get more and more new products. As a result of the advertisement, there is a positive impact on the economy of USA. It can further help with the creation of new jobs as more and more people are required for the purpose of advertisements. Another benefit of advertisement is that the people can get the choice among the large number of products.
Though there are a number of positive impacts of advertising on the people of USA, there is significant number of negative impacts of the same. Firstly, by advertisement, there is a negative impact on teens and young children. Many advertisements that are being broadcasted in USA are explicit and considered bad for the children. Another negative impact is that the company which is broadcasting the advertisement may popularize a wrong feature related to the advertisement. Advertisement generally feed a wrong idea among the people that everything in our life is only for sales. Without the use of money, one can’t get anything in life. There are many advertisements that can make the person feel empty and dissatisfied. Another negative impact of advertisement is that it is making the people of USA greedier. They wish to buy each and everything which is listed in an advertisement. Another negative impact of promotion observed in USA is that the political candidates who have huge budgets can get a better electoral advantage.