A direction is offered by the marketing strategy regarding the ways of rendering product or services to the consumer which is based on a set of responsibilities and duties. A pre-emptive strategy would be used for the effective marketing of the DELL Laptops in which with some assertion to superiority of one’s brand would be claimed.
The mission of the firm is to render the consumers a quality durable laptops with intrinsic value which with environment friendly technology at an affordable prices. At the same time, the basic aim of the firm would be to furnish new segment of the market. This segment would encompass of the youngsters going to college.
The Objectives of the DELL Laptops which it wishes to achieve in the coming time period are as follows:
In the period of short term it aims at increasing the awareness about brand by 10% which might gain a market share of about 5%.
The customer satisfaction by 20% would be ensured in medium term by means if product development and surveys.
Aiming at increase in sales by 6.5% as a goal of long term by launching the product in other markets.