The opportunities open to Shanghai Husi were that it could have attracted more clients if the product used was hygienic and was not mixed with expired meat. Since it was a distributor to renowned Food Chains and restaurants, these contracts were valuable. Food industry is developing and it is becoming one of the most profitable businesses. So, Shanghai Husi was open to opportunities for earning handsome sums of profits.
Since there are many companies available to provide products and services to restaurants and Food Chains, Shanghai Husi had a strong competition. More and more companies are emerging with strong leaders and cultures which aid in profit maximization. So, Shanghai Husi had many competitors who could attract its clients. Such competitors include Ningbo Qiulong Aquatic Products Co. and Fujian Xiangda Import and Export Co.
It is examined that the leadership and culture was low in Shanghai Husi. The decision making was based on unethical thinking. The organization forced the employees into working unethically. When employees tried to resist, the company ignored what workers thought of the overtime and the mixing of rotten meat with fresh meat.
The theory of reasoned actions suggests that behaviour is determined by a person’s intention towards performing that behaviour. It connects behaviour, attitudes, norms and intention with one another. It states that a person’s attitude related to a specific behaviour defines his belief towards the result of the behaviour. In Shanghai Husi the company was careless about the usage of rotten meat. Thus, this careless attitude towards the distribution of meat, which is the behaviour, shows that their priority was profit maximization. It also shows their lack of evaluation regarding the chances of being caught and they assumed that resultant problems regarding expired meat will be handled by the company, this was their belief. (Gallois, McCamish& Terry, 2005)