This is known to be irrespective of the fact that there is still initiation of growth in the perineum segment of the market. For the market of boxed chocolate, there is a significant need for involving the activities of innovation. If the organization shows willingness for an enhancement in the level of sales, there was a need for developing new opportunities and occasions for the enforcement of the customers on buying the products. With respect to this point, it can be stated that the organization should consider coming up with a campaign of marketing in which they can have the opportunity of spreading awareness amongst the customers with respect to formally expressing the gratitude as a significant point of celebration (Live-pr, 2013).
In addition to this, it has been observed that the population of children and youth have been showing increased interest in the consumption of chocolates and thus, for catering the requirements and preferences of these segments that are emerging, the organization should consider devising new range of products such as Elizabeth Shaw and the Shots of Vodka (Financial times, 2013). In addition to this, the organization should considering continuously processing the rejuvenation of the present offerings of products.
It has been discussed heavily that to decide the directions in the strategies, core capabilities must be identified and this is extremely important. For this, the organization should consider combining the ability of manufacturing and retailing for considering the rectification of their main competencies.
As in the situation of Thornton, the main product of speciality is known to be the boxed chocolate that is also considered as the base at which the establishment of their brand has been done (Market 2013). It holds the capability to display a number of different varieties in order to distinguish the characteristics which contribute in necessitating the specific expertise in the process of manufacturing. There has also been a development in the value of customer and the margins at substantial level for the organization. It has been found that the main speciality product of boxed chocolates, along with those chocolates being sold on seasonal basis seems to maintain its higher position with respect to the level of demand (Thorntons PLC, 2012).