澳洲靠谱代写-品牌管理策略。品牌建设是一个非常困难的过程。制定战略需要有强有力的可行的行动计划。有必要进行战略品牌管理。战略品牌管理是培育公司积极的品牌资产(O’donohoe, 2013)。最终，它应该向品牌灌输积极的内涵。以下是品牌管理策略发展的一些重要步骤。品牌的识别和形象的塑造是一个复杂的过程。这个过程需要综合研究、市场分析和可用性。品牌战略应该是一个清晰的战略，形象应该转化为有形的销售数字(Belk, Askegaard和Scott, 2012)。只有当消费者开始认同这个品牌，它才会成功。因此，公司应该花时间和大量的资源来创建一个品牌形象，并获得消费者的惠顾。营销人员需要确保这个品牌标识与目标消费者相关。
It is imperative to understand three main factors in the development. It is the modern brand management strategies that are adopted by the companies and the specific marketing mix that is required for the people of Ireland. This should be connected with how there can be a specific innovative marketing promotion for the Pearl Milk Taiwanese drink for the people
Contemporary Brand Management strategy for Beverage brand
The brand building is a very difficult process. It requires having a strong feasible action plan to develop a strategy. There is a need for strategic brand management. The strategic brand management is the fostering of positive brand equity of the company (O’Donohoe, 2013). Ultimately it should instil a positive connotation towards the brand. Some of the integral steps for the development of the brand management strategy have been elucidated in the following.
The identity of a brand and building of an image is a complex process. The process entails in comprehensive research, market analysis and usability. The branding strategy should be a clearly articulated strategy and the image should convert into tangible sales figures (Belk, Askegaard and Scott, 2012). It becomes a success only when the consumers start to identify themselves with the brand. Owing to this the companies should take time and a lot of resources are required to create a brand persona and gain patronage from the consumers. The marketers need to ensure that this brand identity is relevant to the target consumers.
Designing and creating brand identity could be a very expensive and time consuming process. The company spends a lot of time, consultation to develop a brand persona. This identity should be approved and there are a lot of IPR regulations and money that should be spent to develop the identity. This should be accepted by the mainstream people and they should embrace the brand image (Buil, Martínez and de Chernatony, 2013). Dry runs and trial applications need to be developed and there is a heavy resource requirement that is needed for these processes. The companies should be aware of the hidden costs involved in the process.
Challenging and demanding to maintain the brand persona
The companies should be maintaining the original vision of the brand persona and also ensure that the product meets the consumer preference. The markets should choose the product and the marketing channels carefully. They should ensure that the current brand image meets the needs of the consumers. The efforts taken to add to the brand identity should not devaluate the original vision or the innate message of the product (Baumgarth, Merrilees and Urde, 2013). Hence it is difficult to maintain the brand image and ensure innovation in the process.
Apart from this once the brand image of the product has been established it is very difficult to change the processes (Borkovsky et al., 2016). The change could require the same amount of costs. There is also resistance that the brand would face if it wants to change their original identity. This change should be accepted by all the stakeholders and be again reoriented in the market economy (Evers, Andersson and Hannibal, 2012). There is also considerable amount of money that needs to be spent in developing the newer brand image or the persona of the brand. Hence these are the factors that need to be considered.
Strategic brand managements should be aware of these inherent limitations or issues to develop a brand image that would be accepted by all the stakeholders involved.
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