All the luxurious Crowne Plaza hotels are well versed in its room services, offering health and nutritious food is an imperative part of their services. Besides this, hotel concierge team is always alert for receiving the guests and make sure that the visit is comfortable and pleasurable (Mission & Vision, 2014). Other facilities like laundry dry cleaning are provided by hotel staff once in a week.
In addition to this, high speed internet facility in room as well as corridors is available for customers which they can get access of by receiving access code from receptionist. In relation to check in and checkout time, customers are facilitated to take extended time as per their requirement (Guest Services, 2014). Apart from this, it is imperative for hotel staff to take feedbacks from customers so that they can analyze weakness and strength in their products and services offered to the customers.
Crowne Plaza has its hotels in all over the world. Since, it is providing luxury in its facilities ambience and cuisine; it is generally a great place to stay at for higher income or business class people having greater capacity to spend. It earns revenue from foreign travellers specially business owners, sports person or people visiting for holidays.
The luxurious environment is the main reason to hit higher income individuals as the target customers of Crowne Plaza. People residing in Middle East countries, United States, Europe and Australian continent prefer to stay in Crowne Plaza because of its efficient room services and less complications in check in and checkout formalities (Guest Services, 2014). It has also been observed that internet facility is one of the biggest aspects that attract people considerably to use their services. Since, most of the customers are business owners and big personalities; internet facility enables them to carry on with their business practices conveniently.
Additionally, hotel generally targets those customers that visits frequently. In order to retain these customers, Crowne Plaza keeps on offering beneficial deals and offers that constantly persuades them to repeatedly use their services. Crowne Plaza considers CRM as one of the most significant strategies to hit target market in hotel industry (Enz, 2009).