A symbolic turning point in human history has always been served by the opening of a new century; there was no exception in the 21st century too. The sweeping social, economic, political and cultural changes is the crucial feature of the present juncture which is often termed as globalization. The term globalization in general means the alteration of spatial and temporal limitations, which results in reduction of distances because of the huge reduction in the time required to link the gaps which in turn has led to the steady incorporation of economic, political and social space across the domestic borders (Tehranian 1999). Struggle for identity has emerged as one of the most crucial feature of cultural, social and political scenario, in the fast globalising world with all its struggles, contradictions for identity. The relative regency of its proliferation and emergence is one of the most crucial features of the identity discourse.
It is not only to ivory towers of academia that the discourse on identity is restricted to. An integral part of the political and social scene as well as that of the intra-individual processes is filled by the struggle of identity (Lacarrieu and Raggio 1997). For policy making on all the levels, the struggle and discourses of identity has far-reaching and crucial consequences. Moreover, cognizance would have to be taken of these struggles and discourses in an attempt to develop national, global and local policies which are centred on the people with respect to the information, media and communication technologies.