澳洲代写assignment：营销策划流程
澳洲代写assignment：营销策划流程
营销目标 – 到今年年底，苹果希望扩大其客户群，让更多的人愿意购买iPhone6。这样他们就能够为自己的市场创造一部分市场。
竞争产品 – 黑莓风暴，三星Galaxy Note 4，HTC Droid。
组织分析（SWOT） –
优势 – 先进的技术和品牌形象是苹果实力最重要的支柱。而且他们丰富的应用和服务提供商的选择是相当有效的。
劣势 – 苹果公司的主要弱点是它们的产品范围有限，只关注特定市场。
机遇 – 利基营销，基于协议的网络。
威胁 – 竞争，产品多元化，需要依靠第三方供应商，新技术和卓越技术的出现（市场营销教师，2014：93-103）。
市场分析（PEST） –
政治 – 关于税收，就业，环境限制和贸易的新法规和法律
经济 – 通货膨胀，经济增长，汇率
人口的社会增长率，变化的趋势和偏好，态度
技术 – 技术变化率，研发
澳洲代写assignment：营销策划流程
结论
许多苹果品牌的成功归功于他们自成立以来一直能够吸引客户的信任。品牌从来没有给人们想要的东西，他们的产品一直是成功的，总是工作。在苹果，失败也许是一个前所未闻的词汇。信任加上伟大的品味，这是他们成功的公式。苹果的设计既经典又时尚，在市场上一直是最好的，这关系到他们的品味。 iPhone6的销售数字是巨大的，这是在它的产品，广告的责任和时尚的产品推出，产品是精心亮相，没有任何竞争对手已经诉诸于。
澳洲代写assignment：营销策划流程
THE MARKETING PLANNING PROCESS
Marketing Objective – By the end of the year, Apple wanted to expand its customer base by making more of them willing to buy the iPhone6. In this way they shall be able to carve a portion of the market for their own.
Competing products – Blackberry Storm, Samsung Galaxy Note 4, HTC Droid.
Organization Analysis (SWOT)-
Strengths – The advanced technology and the brand image are the most important pillars of strength for Apple. Moreover their rich applications and selection of service providers are quite effective.
Weaknesses- The main weakness of Apple is their limited range of products and their focus on only selected markets.
Opportunities- Niche marketing, protocol-based network.
Threats- Competition, product diversification, need to depend on third party suppliers, advent of new and superior technology (Marketing Teacher, 2014:93-103).
Market Analysis (PEST) –
Political – New Regulations and laws on taxes, employment, environmental restrictions and trade
Economic – Inflation, economic growth, rates of exchange
Social- Growth rate of the population, Changing trends and preferences, attitudes
Technological – Rate of changes in technology, Research and Development
澳洲代写assignment：营销策划流程
CONCLUSION
A lot of Apple’s brand success is owed to the trust that they have been able to induce in the customers ever since their inception. The brand has never failed to give what people have wanted and their products have always been successful and always work. Failure is perhaps an unheard word at Apple. Trust is coupled with great taste which is the formula to their success. The designs of Apple are classic and trendy and always the best in the market which relates to their great taste. The sales figures of the iPhone6 has been gigantic which is on the onus of its product, advertisements and also it’s stylish product launch where the product is minutely unveiled which none of its competitors have resorted to as yet.
