For this research the methodology that has been proposed is discussed in the following.
For this research a stratified research methodology will be applied. The target market is people who are looking for a new drink. Middle and upper income people are the main targets for this drink. For the psychographic and behavioral analysis of the markets the research will be conducted.
It has been proposed that survey method of research form the social media posts that will be conducted to gain the consumer feedback about their preference. From the feedback provided of the primary data marketing mix for the target market which will be created. All ethical considerations will be factored in the analysis. The consent of the people will be asked prior to use their information. This primary method of research allows the researcher to address their specific questions and queries of their research design. It also enables the researcher to gain greater perspective of what the target market consumer needs. Product packaging and the taste of the product can be adjusted to meet the needs of the consumers. This will be supplemented with the existing secondary data information.
There will also be the use of secondary data and information to analyze the situation from a comprehensive perspective. These factors will be analyzed in detail in the research analysis.
The primary research and the secondary research method will be used. In order to understand about the market dynamics there is a need to analyze the markets from a qualitative and quantitative perspective. To understand the consumer preference and the markets of Ireland there is a need for qualitative interview. Hence the research design will be a mix of the qualitative and quantitative research. Secondary research will be used to analyse the competitors and the sales of the existing beverage market in the current markets.
Possible limitations of the research are the personal bias and ideology. To overcome the issues there will be data used from which the analysis will be done in the most neutral viewpoint by considering all factors to make recommendations. Apart from this the sample size of the target market could be low. This can be overcome by the use of data from other researchers. These kinds of secondary information can be used to overcome any issues of personal bias or any lack in data.
Mixed method research and stratified research will be used to analyze the target demography to develop the brand image to cater to the needs of the people. This is the research design that has been proposed in this analysis.