澳洲论文代写

澳洲代写论文:航空公司

澳洲代写论文:航空公司

目前公司面临的问题是维持其他航空公司的竞争力。澳航目前的主要竞争对手是其竞争对手维珍澳大利亚。澳大利亚维珍航空的生产力水平很高,与澳航相比,员工成本相对较低,使得澳航难以与之竞争。在过去的10年里,澳航在国内市场享有垄断权力,但由于维珍澳大利亚公司(Prajogo&Jayaram,2014)的高性价比运营,这些权力终止了。

政府保护航空公司的竞争政策也导致澳航的市场地位恶化。澳航多年来在市场上享有溢价,过去的记录非常有利。澳航仍然是一个拥有高比例纳税人的航空公司,并且能够以高价出售机票,这个因素有助于公司持续增加盈利能力。在过去非常知名的着名航空公司遇到了几起事故,而澳航始终能够保持其服务质量。在1989年,发生了大量的231起空中事件,这个因素导致了澳航作为世界上一个安全的航空公司的声誉的提高(Whyte&Lohmann,2015)。今天的情况已经完全改变了。在前一年,事件的数量保持大约等于零。安全是旅行者首先考虑的最重要的因素,航空公司提供的服务的价格和质量来得晚。在这个因素的情况下,澳航今天比较落后,尤其是考虑到国际情况。由于这个因素,只有16%的旅客选择了澳洲航空在澳大利亚境内外旅行,这些都有助于澳航在较大程度上降低其盈利能力。

澳洲代写论文:航空公司

The current problem that is being faced by the company is that of sustaining increased competition from other airlines. The major competitor of Qantas at present is its rival Virgin Australia. The level of productivity is high in Virgin Australia and staff costs are relatively low as compared to Qantas, making it difficult for Qantas to compete with it. In the past 10 years Qantas was enjoying monopoly powers in the domestic market but these powers came to an end due to cost efficient operations of Virgin Australia (Prajogo & Jayaram, 2014).

Government’s policy to protect the airline from competition has also resulted in the deterioration of market position of Qantas. For many years the Qantas has enjoyed a premium in the market and its past record is very favourable. Qantas remained an airline with a high proportion of tax payers and was able to sell tickets at premium and this factor contributed to increase the profitability of the company consistently in past. In past very renowned and well known airlines met with several crashes and accidents and Qantas was able to maintain its quality of services consistently. In the year 1989 a huge number of 231 air incidents took place and this factor lead to increase the reputation of Qantas as a safe airline of the world (Whyte & Lohmann, 2015). Today the scenario has changed altogether. In the previous year the number of incidents remained approximately equal to zero. Safety is the most important factor that is considered by the travellers at first place and price and quality of services being offered by the airlines comes later. On this factor Qantas today is lagging behind more particularly when an international scenario is taken into account. As a result of this factor only 16% of travellers chose Qantas to travel within and outside Australia all this is contributing to decrease the profitability of Qantas Airways to a larger extent.