澳洲代写论文：管理团队

澳洲代写论文：管理团队

星巴克的管理团队似乎在改进和充分实施广告策略方面无效，这从新西兰的商店和销售数量的减少显而易见（Michelli，2009）。广告宣传的最佳方式是突出公司的主要优势，让公众了解公司将向不同客户群体提供的额外收益。扩大零售业务，多元化，独特的产品线和扩大的供应商范围是Starburst的一些重要机遇，只能有效利用客户才能吸引到公司的商店。公司必须明白，优质的服务和卓越的商店氛围也充当广告和促销因素。
研究问题
如前所述，为了有效地达到新西兰最有利可图的客户群体，公司必须对其运营和客户进行探索性的二次研究。这将大大有助于实现更强大的客户群和增加销售数量。
迫切需要进行二次研究，因为这将有助于公司认识到改进和改进的潜在领域。鉴于广告是一个这样的领域。同样，还有一些其他因素，正在削弱公司在新西兰市场的地位和把握。分析清楚地表明，该公司一直无法接触新西兰人民，主要是因为美国和新西兰文化的差异（Mick，2012）。因此，在广告和促销活动之前，公司必须对相关市场进行深入分析，以识别最有利可图的客户和市场部分以及可以显着利用或接近的方式（Silverman， 2011）。

澳洲代写论文：管理团队

The management team of Starbucks seems to be ineffective in refinement and adequate implementation of advertising strategy, which is clearly evident from the decreasing number of stores and sales in New Zealand (Michelli, 2009). The best way to advertise is to highlight the key strengths of company and making the people aware of the additional benefits that the company will be offering to different segments of the customers. Expansion of retail operations, diverse and unique product line, and extended supplier range are some of the significant opportunities for Starbursts which can only be utilized efficiently is the customer can be attracted towards the stores of company. The company must understand that the quality services and exceptional store ambience also act as advertising and promotional factors.
Research Problem
To efficiently reach the most profitable segment of customers in New Zealand, as suggested earlier, the company must conduct an exploratory secondary research on its operation and on its customers. This will significantly help in attaining stronger customer base and increasing the number of sales.
There is an urgent need of secondary research as it will help the company to recognize the potential areas for refinements and improvements. As indentified, advertising is one such area. Similarly, there are some other factors as well that are weakening the position and grasp of company in New Zealand market. The analysis clearly demonstrates that the company has been ineffective in reaching the people of New Zealand, mainly because of the difference in American and New Zealand culture (Mick, 2012). Thus, prior to the advertising and promotional activities, the company must undergo an in depth analysis of concerned market place to recognize the most profitable segment of customers and market place and the ways through which each of it can be significantly utilized or approached (Silverman, 2011).