澳洲代写价格-麦当劳产品价格区间的营销组合。根据价格部门的全球营销组合，定价技术的执行方式应该是消费者能够比其他竞争对手的产品和服务更容易地增加自己的选择。麦当劳产品的价格区间应遵循公司目标、细分市场、消费者偏好、产品市场结构和竞争强度。麦当劳的管理需要关注出口价格，逐步升级，使航运价格和保险，关税(科特勒和凯勒，2016)。通货膨胀应集中在管理上，这是一种对不受控制的通货膨胀的关注和紧张。如果通货膨胀率是猖獗的或不受控制的，则应根据不断变化的组成部分产品通货膨胀采取一些反通货膨胀的替代办法。汇率和转移定价是麦当劳在设计进入新市场的全球营销计划时需要考虑的问题(Kotler et al.， 2015)。在这种决定价格区间的情况下，管理层需要关注反倾销法规，这是在决定全球价格时需要考虑的。
As per the place in the marketing mix, it is very important to distribute the products and services to the end users by handling the distribution process. The place should be placed at a negotiable location where the producers and the intermediary can both access easily. As per the place of the company McDonald is considered, the latest trend would be the best possible way to reach the consumers’ end (Krafft, 2010). The online portal, website as well as the e-commerce platform would be the best place for the company to access choice able products that are made for the consumers.
For the promotional purpose of the products and services of McDonald, the marketers should consider budgeting rules and regulations competitive parity, percentage of sales (LaPlaca, 2007). It is necessary objective-and-tasks for gaining a benchmark of promotional efforts to achieve the global objectives by three best approaches which have been mentioned below-
In bottom-up budgeting which determines the market budget and the resources of the budget.
Top-down budgeting, which sets a total budget and split-up the budget resources (Lamb, Hair and McDaniel, 2004).
In this regards, some barriers may arise during the promotional purpose so it should be the focus by the management to rectify the barriers and minimize those barriers from the root. In this regards, the Globally Integrated Marketing Communications (GIMC) should be followed by the management of McDonald because of its integrated solution in the promotional movements. The horizontal base is based on country to country promotional communication and on the other hand, the vertical base concern with the promotional tools.
As per the global marketing mix of the price segment, the pricing techniques should be executed in the manner that consumers can easily grow their choices than the other competitor’s products and services. The price segment of the products of McDonald should follow the company goals, segments, consumer preferences, product market structure and the intensity of competitions. The management of McDonald needs to focus on the export price, escalation to make the shipping price and the insurance, tariffs (Kotler and Keller, 2016). Inflation should be focused on the management which is a concern about uncontrolled inflation and intense. If inflation rates are rampant or uncontrolled, then some alternatives of counter inflation should be engaged as per the changing components product inflation. Exchange rates and transfer pricing are matters in this case of McDonald as per designing the global marketing program for entering the new markets (Kotler et al., 2015). In this situation of deciding the price segment, the management needs to focus on Anti-dumping regulations, which is considered when deciding the global price.