澳洲代写-广告活动的费用预算

澳洲代写-广告活动的费用预算。一份详细的预算和有关活动的费用是很重要的，它清楚地表明什么时候可以削减费用。广告活动的设计能够满足可衡量的目标，因此需要确定广告客户在给定财政年度愿意花费的金额。它是由每种类型的广告媒体所占的比例所发起的。在广告策略中，创意提案涉及通过每个广告传达的重要信息的描述，以及在信息传播中适当吸引注意和保持清晰的技巧(Viktorovna Antonova, 2015)。这描述了响应机制，如网站地址或回复优惠券，方便广告客户处理响应。广告信息是重要的，选择正确的信息是有益的。

A detailed budget with related costs of campaigns is important with clear indication of when there is a scope of reduction in the costs. The campaigns are such designed that they are able to meet the objectives that are measurable, and hence it is required to determine the amount an advertiser is willing to spend in a given financial year. It is initiated by the proportion of each type of advertising media that would be engaged. For example, a company may decide to divide the advertising amount such that 50% is for direct ailing, 25% for radio air time and 25% for internet based promotion. The following stage is to initiate contact with the advertising department of each of these media groups and obtaining the current rate card details. Awareness pertaining to probable changes in the price in the near future is essential. As the advertising budget is prepared in advance, changes in the rate card of the media used would subsequently make the budget ineffective (Yang & Yang, 2016). Allocation of an extra percentage for new requests of adverts might be useful. For example, a situation where a brand manager puts in a special request for additional advertisements in the coupon magazine of a specific market would require additional inserts. There are different methods that can be engaged in the development of a budget such as percentage of past and future sales, competitive approach, and availability of funds, market share and the objective approach.

In the year 2014, Cadbury invested £ 7.5 million for the launch campaign of Cadbury Dairy Milk Ritz and Lu products with the intention of positioning the brand in the market for afternoon snacks. The advert was centred towards obtaining spontaneous joy during the afternoon break and the end result showed the passport control officer being so satisfied with the biscuit that he danced at the airport. The campaign included a 30 second television commercial, a 60 second version on YouTube as well as the Cadbury airy Milk social media page (Cadbury invests £ 7.5 million in ad campaign for “biggest innovation of 2014”, 2017) .

In the advertising strategy, the creative proposal relates to the description of significant messages that are conveyed through each advertisement and the techniques employed to duly attract attention and maintain clarity in the communication of the message (Viktorovna Antonova, 2015). This describes the response mechanism like a website address or a reply coupon which facilitates response handling by the advertiser. The advertising message is significant and it is beneficial to choose a message that is right.
The strategy of McDonalds is the inclusion of a slogan that is simplified. “The simpler the better” is a phrase commonly used by the company after there was a reduction in the count of items that were displayed in the drive – thru menu board to make ordering fast. However, the options of customising the order are manifold with the various types of toppings and sauces appealing to the diners (McDonald’s Menu & Info | McDonald’s UK, 2017).

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