根据他的说法,知识应该是分布式和公司应该准备组织期望之外的所有新思想,也应该准备分发其外部实体的观点。在当今世界企业正越来越多地关注的基本方法来创建新的创意和传播他们进入市场。所有外部的想法都被组织和利用他们也利用内部研发能力提出了新的创新。内部研发部门在过去被认为是作为一种资产,这是一个主要的组织进入市场的进入壁垒(两位,2007)。只有大公司像杜邦、IBM和美国电话电报公司(AT&T)能够维持在市场上,因为他们主要的研发能力。因为他们的研究和开发能力,他们能够获得最大的利润在市场上与竞争对手相比。如果组织研发能力,那么唯一可以在市场上取得成功。他们需要实验室和其他基础设施建立这些研发部门。但完全开放创新改变了这事。现在很多组织可以不假思索地进入市场,他们不需要花在R & D但他们可以创意和在他们的组织中实现它。这是有可能的,因为开放创新的概念。
According to him, the knowledge should be distributed and company should be ready to expect all the new ideas from outside of the organization and it should also be ready to distribute its ideas to external entities. In today’s world companies are increasingly focusing on the fundamental ways to create new ideas and spread them into the market. All the external ideas are being harnessed by the organizations and they are also leveraging the internal research and development capabilities to come up with the new innovations. Internal research and development department was considered as an asset in the past and it was one of the major entry barriers for the organizations to enter into the market (Chesbrough, 2007). Only major companies like DuPont, IBM and AT&T were able to sustain in the market because of the major R & D capabilities they had. Because of their research and development capabilities they were able to reap maximum profits as compared to their competitors in the market. If the organization has R & D capabilities then only it was possible to succeed in the market. They need to have labs and other infrastructure to set up these R & D departments. But open innovation has changed this thing entirely. Now many organizations can enter into the market without thinking much and they need not spend on R & D but they can get ideas from outside and implement it in their organization. This was possible because of the concept of open innovation.