This essay will be explaining different meanings of nudge theory as promoted by a number of writers, including the meaning provided by Thaler and Sunstein. Further ahead, this essay will be discussing the implications of this particular theory for design practice.
Meanings of Nudge Theory
The book consists of a significant fundamental theory that seemed to be underpinning the Nudge concept stated by Thaler and Sunstein. This fundamental theory was the Prospect theory which had been considered as being a fundamentally relevant contribution to understand decision making and thinking of human, specifically in the field of behavioural economy (Thaler and Sunstein2008). The prospect theory has been considered as a substantial element in developing the theory of Nudge stated by Thaler and Sunstein.
For understanding the theory of Nudge, it is important to have a significant understanding about Nudge that had been originally referred to and defined by Thaler and Sunstein. A nudge has been defined as any aspect related to the choice architecture that initiates alteration in the behaviour of people in predictable ways in the absence of forbidding significant change or options in the incentives of the economy (Thaler and Sunstein2008).
To consider as a mere nudge, the intervention has to be cheap and easy to avoid. Nudges cannot be considered as being mandates. The nudge theory has also been finding its way in the management of business along with corporate culture (Thaler and Sunstein2008). Human resource and human environment are two key areas, the application of which is done in the theoretical context to management culture or internal safety.