澳洲代写essay：建筑市场竞争
澳洲代写essay：建筑市场竞争
案例是关于澳大利亚建筑市场竞争激烈的。由于越来越多的DIY领域的机会，越来越多的公司来自其他国家的扩张战略。这些战略正在成为这个领域现有公司的问题。建筑产品及其市场过去呈现亏损迹象，但去年的销售表明，这个行业还活着，由于建筑行业的商业投资，对建材的需求日益增加。这一增长是稳定的，但将占未来几年销售额的大幅增长。两个新的市场与贸易和DIY的主要最终用户细分市场（自己动手）。贸易分部的销售额为64％，DIY占总销售额的36％。据说DIY产业的增长速度有望比贸易领域快速增长，不同的公司已经开始意识到这个机会，正在为这个领域做准备。 Acme公司是在这个市场经营的最古老的公司之一，他们有优秀的细分市场和客户资料。他们的员工很高兴，满意，没有离开他们的迹象。唯一的威胁就是新的竞争形式，计划进入市场，这将扰乱市场的成本结构。 Acme有两个主要竞争对手，即Shesright Pty Ltd和Hammer and Tong。两家公司的业务都很好，与Acme竞争激烈。 Shesright的营收比Acme小，并没有专注于自己的DIY细分市场，而只是为了交易细分市场。该公司在利基市场上竞争激烈，因为他们在该市场拥有46％的市场份额。另一方面，锤子和桐木则专注于DIY产品，并且正在开发具有创新和美学吸引力的产品。
澳洲代写essay：建筑市场竞争
Case is about competition that is getting fierce in the building and construction market of Australia. Due to increasing opportunities in DIY segment more and more companies are coming from other countries by using their expansion strategies. These strategies are becoming problem for existing companies dealing in this sector. Building products and its market was showing signs of loss in the past but sales of last year have indicated that this industry is still alive and because of commercial investment in buildings sectors requirement for building materials is increasing every day. This growth is steady but will account for major jumps in sales in coming years. Two new markets are with main end user segments of trade and DIY (Do it yourself). Trade segment has sales of 64% and DIY with 36% of the total sales. It is said that DIY segment is expected to growth faster than trade segment and various companies have started to realize this opportunity and are going for this segment. Acme Corporation is one of the oldest companies dealing in this market and they have excellent market segment and customer profile. Their employees are happy and contented and are showing no signs of leaving them. The only threat that is coming is in the form of new competition that has planned to enter in the market which will disturb cost structure of the market. Acme has two main competitors that are Shesright Pty Ltd and Hammer and Tong. Both companies are good in their segments and give good competition to Acme. Shesright has smaller revenue than Acme and has no focused on DIY segment they only cater trade segment. This company gives tough competition in the Niche market because they have 46% market share in that market. Hammer and Tong on the other hand is focusing on DIY segment and are making products that are innovative and aesthetically attractive.
