三星被认为是韩国的新兴巨头。它占韩国经济总量的20%。在过去几十年里，三星在本土市场上的销量比LG电子(LG electronics)还要好。该公司利用新兴的韩国经济的动态，成为在国内和全球市场发展自己的催化剂。自那以后，三星成为全国领跑者和重要的全球机器、半导体和消费电子公司(Sinha 2005)。它巧妙地解决了世界各地新兴市场和发达市场的问题。
三星集团成立于1938年。它在韩国成为了国内的领导人。它远远领先于LG和大宇等竞争对手。在韩国市场成为一个市场巨人之后，它开始扩大业务。它在不同的投资组合中开始了国际化进程。它在上世纪70年代末到80年代初进入了国际化进程。三星是半导体电子设备的市场领导者。它在其他领域也有多样化的投资组合(Khanna et al .，2011)。
Companies that are developed in emerging markets as emerging multinationals need to exploit and overcome the subjects of marketplace heterogeneousness, social, political agendas, competition from unbranded businesses, insufficient infrastructure, existing resources that are markedly different from the other developed markets to grow (Sheth 2011). The development of the South Korean Markets in the past few decades has impressed the market analysts. The market capitalization of South Korea is $1.2 Trillion. Some analysts say that by looking at the mere numbers, South Korea can even be considered as a developed market. However, it should be noted that it is not as sophisticated like that of Hong Kong or Japan. The growth predictions are high for this country (Gamble 2011, p.p. 131). It is for this reason South Korea is defined as an emerging market.
Samsung is known as the emerging giant of South Korea. It accounts for 20% of the economy of South Korea. In terms of sales Samsung faired better than LG electronics in the indigenous markets in the past few decades. The company has used the dynamics of the emerging Korean economy as a catalyst to develop itself both in the domestic and global markets. Samsung has since become the national frontrunner and an important global player in machines, semiconductors and consumer electronics (Sinha 2005). It has tactfully worked through the issues of emerging markets and developed markets around the world.
Internationalization path of company:
Samsung group was founded in 1938. It emerged as a domestic leader in South Korea. It was way ahead of competitors like LG and Daewoo. After emerging as a market giant in the South Korea market it started to expand operations. It started its internationalization process in different portfolios. It entered its internationalization process in late 1970s to early 1980s. Samsung was the market leader of semiconductor electrical devices. It had diversified its portfolios in other areas as well (Khanna et al., 2011).