澳洲大学论文：寻找合作伙伴
澳洲大学论文：寻找合作伙伴
没有高质量的基础设施，加工产品和接触客户所需的人力资源是高端的。此外，在零售基础上销售或通过不同渠道分销的许可证并不容易获得。要解决这些问题，最好的办法是花足够的时间培训资源和实施有效的基础设施，如有必要，向印度出口。许可证需要事先处理，这样它们就不会成为实现过程中的障碍。Westland Dairy可能的长期合作伙伴包括分销商、零售商和物流合作伙伴。他们每个人都有责任把产品送到最终用户那里。他们还参与公司的品牌形象和销售。其他资源可以安排在内部，这样可以为其他业务节省足够的资金。这些合作伙伴是威斯兰乳业的重中之重。
Westland Dairy应该选择Amul India作为在印度扩张的合作伙伴之一，因为印度将在未来几年成为世界第三大经济体。Amul印度是印度最大的公司之一，在印度所有地区以及世界各地都有强大的业务。通过与Amul的合作，Westland dairy将能够在这些高需求的市场轻松扩张，并获得强大的品牌认知度。随着消费者的增加，威斯特兰的销售和利润将会增加，然后公司将能够根据需要更积极地扩大乳制品的种类。该公司现在必须研究试运行，以确定必要的业务，制定战略，以克服挑战，并获得对外部和内部环境的洞察。这一试点还可以为Westland Dairy在预算方面和客户反应方面提供思路。这种策略当然可以将业务案例转化为可持续的业务(IUF, 2015)。
澳洲大学论文：寻找合作伙伴
There is no quality infrastructure and the human resources required to process the product and reach to the customers are on high end. Further, the licenses to sell it on retail basis or distribution through different channels are not easier to obtain. To solve these issues, the best way is to take sufficient time in training the resources and implementing efficient infrastructure by exporting to India, if required. The licenses need to be processed in prior so that they do not stand as obstacles during implementation.The likely long term partners for Westland Dairy include distributors, retailers and logistics partners. Each one of them is responsible to take the product to the end customer. They are also involved in the brand image and sales of the company. Other resources can be arranged in house as that will save sufficient finance for other operations. These partners are of the highest priority to Westland Dairy.
Westland Dairy should choose Amul India as one of the partner to expand in the Indian country as this is leading to world’s third largest economy in upcoming years. Amul India is one the biggest company with strong presence in all parts of India as well as across the world. With partnering with Amul, Westland dairy will be able to expand in these high demand market easily and will get strong brand recognition. With more consumers, sales and profit Westland will boost and then the company will be able to expand more aggressively with introducing diverse category in dairy products as per the need. The company has to now look into pilot run to determine the necessary operations, develop strategies to overcome challenges and gain insights on the external and internal environment. This pilot run can also give idea to Westland Dairy on the budgeting aspect and customer responses. This strategy can certainly transform the business case into a sustainable business (IUF, 2015).
