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奥塔歌大学论文代写:时尚营销研究计划

奥塔歌大学论文代写:时尚营销研究计划

此外,它非常有利于零售商在快时尚行业清楚地理解目标市场(青年一代)的要求。这是背后的基本原理选择给定的主题,因为它将有助于预测的反应顾客对时尚产业快速时尚市场。因此,消费者行为调查和他们的信仰被分析将有助于识别和定位的时尚零售商选择的目标群体和进一步发展的战略营销实践满足目标市场的需要。

此外,巨大的细分市场的青年一代,感兴趣的购物与独特性和大部分这些客户有将花更多的钱在这个隐性经济状态对时尚产品市场创建一个增强的个人风格声明(布鲁斯等2006年)。这些一代客户也有能力增加购买的力量所以证明了目标客户的选择。新加坡是高度发达的快时尚趋势已经被选择来衡量客户感知。

奥塔歌大学论文代写:时尚营销研究计划

Furthermore, it is extremely beneficial for retailers in fast fashion industry to clearly understand the target market (youth generation) requirements. This is the rationale behind choosing the given topic because it will help in anticipating the response of customers towards fast fashion market in the fashion industry. Hence, customer behaviour investigation and their beliefs being analyzed will help the retailers of fashion for identifying and targeting the selected target group and to further develop the strategic marketing practices for satisfying the needs of target market.

In addition, the sizable market segment that is of youth generation, are interested in shopping with uniqueness and mostly all these customers have a will of spending more money in this recessive economic state as well on fashion products for creating an enhanced personal style statement in the market (Bruce et al. 2006). These generation customers also have the ability of increasing the power of purchase and so the target customer selection is proved. Singapore being highly advanced fast fashion trend has been selected to measure the customer perception.