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英国论文代写:消费者行为偏好

英国论文代写:消费者行为偏好

消费者行为偏好是由营销人员从事和保持观众的注意力。文章的“胃口”侧重于消费者的行为方面的营销食品和酒精饮料的儿童。它讨论了两个主要问题,首先是监管已经出台,这将需要改善,当涉及到广告或促销信息,直接试图影响儿童消费者。第二个重要的问题是,这些广告本身是如何构成的,什么是允许的,食品行业的景观,使食品分析的基础上营养成分足够复杂的分析和广告。
在国际上,对影响孩子的消费偏好的广告监管,一直主张通过世界卫生组织、其他非政府组织和更多。营销是通过技术达到的孩子更快,有必要对政府工作提出framewokrs,将在一定程度上保证孩子免受这些广告。这可能是直接的法定警告式执法广告(伊兰,et al.,2011)。然而,对这些法定制度的研究似乎表明,即使这些可能不会有太大的影响。在这里,广告的本质是需要监管的东西,而仅仅在涉及到影响消费者行为时,仅凭法定警告就不会产生多大的有益影响。
电视广告如Culp所指出的,贝尔和卡萨迪(2010)更与品牌标识,是网站如尼克或卡通网络或显示元件等渠道描绘的一部分。这些从事儿童消费更多。这成为监管的挑战。这里消费者的参与,创造了很可能成为一个终身选择的偏好,因为消费者是在他们更具影响力的生活阶段。营养分析是一种技术,研究是有用的,以确保某种形式的意识,可以通过广告也创建。这将平衡消费者的参与。如何将这是有用的东西,必须通过进一步的研究分析,本文认为它最原始意义上的食品可分为好的和坏的基于营养水平,然而即使在其最好的意义上说,食品类,组合物和方法实际将食物的元素成为挑战。

英国论文代写:消费者行为偏好

Consumer behavior based preferences are used by marketers to engage and hold the attention of their audience. The article ‘Appetite’ focuses on consumer behavior with respect to the marketing of foods and alcoholic beverages to children. It discusses two main concerns, first the regulation which has been introduced and which will need to be improved on when it comes to advertisements or promotional messages that directly try to influence children as consumers. The second important concern is that of how these advertisements can itself be framed, what would be permissible and the landscape of the food industry that makes food profiling based on nutrients complex enough for analysis and advertisements.
On an international level, regulation on advertisements that impinge on the child consumer preferences, have been advocated for by means of the World Health Organization WHO, other non-Governmental organizations and more. The marketing that is available via technology reaches children faster and it is necessary for Governments to work and present framewokrs that will to a certain extent ensure that children are insulated from these advertisements. This could be direct statutory warning style enforcement on advertisements (Boyland, et al., 2011). However research on such statutory regimes seems to indicate that even these might not have much impact. Here the nature of the advertisements is what needs to be regulated and a statutory warning alone might not have much of a beneficial impact when it comes to influencing consumer behavior.
Television advertisements such as that indicated by Culp, Bell and Cassady (2010) are more connected with brand identifiers that are either a part of websites such as Nickelodeon or Cartoon network or the show elements portrayed on such channels. These engage the child consumer more. This becomes a challenge for regulation. Here consumer engagement that is created could very well become a lifelong choice preference as the consumer is in their more influential phase of life. Nutrient profiling is one technique that is researched to be useful for ensuring that some form of awareness can be created through advertisements also. This would balance the consumer engagement. How far would this be useful is something that has to be analyzed through further research, as this article indicates that in its crudest sense the food could be divided into good and bad based on the nutrient levels, however even in its finest sense, the food categories, composition and the method to actually categorize the food elements becomes a challenge.