turnitin查重:IKA必须处理的问题

turnitin查重:IKA必须处理的问题

关于战略变革作为一种战略紧张关系,IKA必须处理以下3个问题:主要变革需要在组织的底层文化中进行转型,因此员工的态度和行为也需要转型。大多数变革倡议往往会遇到挫折,因为它们无法通过组织内部处理的文化和政治现实来实现这样的转变。这是由于人们对文化的本质存在着明显的误解,存在着与之相关的问题,在需要实现文化转型时需要进行广泛的干预。在这样的战略准备好改变之后,实施是关键问题,这也是宜家所认识到的。尽管其目的不是要尽量减少制定有效战略的重要性,但真正的观点是,各组织继续发展了解如何和洞察如何制定正确的战略。然而,根据Zagotta等人(2002)的研究,执行力是另一个问题。
根据Raps,实施还包括战略后的思考,2004年,因为实施是一个独立的实体,不同于制定理论和考虑变化。这里的重点是结构,即使两者是相互联系的。宜家在实施方面的战略紧张是该公司可能无法做到的一点。斯特林(2003)认为,组织中有许多领导者在执行过程中遇到了困难。根据Alexandar(1991)的说法,不同的组织领导人在执行过程中都遇到了困难,因为与几个过程和要素有关的基于概念的混淆。尽管各种问题都与执行失败有关,但其中一个关键问题是广义概念模型规划不足。目前有各种制度供各组织制定战略,因此为了管理这种紧张局势,必须采用这些战略,例如使用全面战略执行框架。宜家意识到,在执行、实施和制定之间存在差距,因为这将导致战略增长不足。

turnitin查重:IKA必须处理的问题

With regard to strategic change as a strategic tension, IKA had to deal with the following 3 issues: Main change needs a transition within organizational underlying culture, and henceforth the employee’s attitudes and behaviours. Most initiatives of change often stumble as they fail at delivering such a transition through cultural and political reality being addressed within organizations. This happens as there exists a clear misunderstanding on the culture nature, problems associated with it and wide intervention range needed when cultural shift requires being gained. After such a strategy would be ready for change, implementation is the key issue as recognized from the perspective of IKEA. Even though it is not intended to minimize the significance of formulation of effective strategies, the true perspective is that various organizations have continued developing the knowing how and insight for creating the correct strategy. However, execution is another issue according to researchers Zagotta et al, (2002).
Implementation also involves strategic afterthoughts according to Raps, 2004 as implementation is an individually distinct entity from formulating theory and considering changing. The specific focus here is over structure even when the two are connected with each other. IKEA’s strategic tension with regard to implementation was one that the company might fail in doing so. According to Sterling, (2003), there are various leaders in organizations who have struggled with the process of implementation. Various organization leaders according to Alexandar, (1991), have struggled with the process of implementation because of concept based confusion related to several processes and elements. Even though various issues have been related with failed implementation, one of the key issues is inadequate broad concept model planning. There are various systems present for organizations for formulation of strategy and therefore to manage such tensions these strategies will have to be adopted such as using a comprehensive strategic implementation framework. IKEA recognized that there is a gap between performing, implementing and formulating because this leads towards inadequate strategic growth.

留学申请:如何成为一个称职的领导者

留学申请:如何成为一个称职的领导者

在考虑如何使自己成为一个称职的领导者时,正如我在研究和课程文章中所读到的那样,我实际上是反对这种努力的。正如我在一门关于领导力特质的课程中所强调的那样,仅仅展示一系列特质,然后说一个领导者应该具备这些特质,是非常困难的。虽然领导者确实有一些特征使他们与众不同,使其成为一个固定的属性,每个领导者都必须识别哪些是不准确的。领导者必须做出自己的努力。例如,考虑最基本的领导特质。这些特点是可信和诚实,向前看,有方向感和远见,有灵感,热情和积极,有能力和能力使事情发生。诚信和诚实是每个人都必须具备的品质。现在它与领导者的不同之处在于领导者在他们的表述中总是可信和诚实的。
他们宣扬他们想做什么,或者更确切地说,他们宣扬他们所做的。可能有很多方法可以得到这个属性,我花了一些时间才明白,我没有必要把领导力属性看作一个固定的或刚性的变量来研究。第二组练习告诉我,为了实现一个目标,我必须更多地关注过程,而不是最终结果。我相信我是一个相当公正和诚实的人。我过去偶尔会撒一些善意的谎言,比如我想待在家里而不是和室友去看电影等等。因此,在这种背景下,如果诚实可信是一个假定的领导目标,那么简单地说“诚实可信是我的目标”,并致力于子目标等对我来说没有任何意义。我想和这个过程联系起来。例如,我想了解诚信和诚实对我来说意味着什么,它给我的感觉等等。

留学申请:如何成为一个称职的领导者

In considering how to make myself as competent a leader as I have read in both research and course articles actually opposes the effort. As one of my course presentations on leadership traits highlights it, it would be really difficult to just present a set of traits and then say a leader should have these traits. While it is true that leaders have some set of traits that sets them apart to make it a fixed attribute which every leader has to identify which would not be accurate. Leaders have to make their way. For instance, consider the most basic set of leadership traits. These traits are that of being credible and honest, being forward looking, having a sense of direction and vision, being inspirational, being enthusiastic and positive, being competent and having an ability make things happen. The first trait of credibility and honesty is something that every individual must possess. Now what sets it apart in the case of leaders is that leaders are always credible and honest in their representations.
They preach what they would do or rather they preach what they do. There might be many ways to go about to get at this attribute, and it took me some time to understand that it is not necessary for me to work on leadership attributes by considering them as a fixed or rigid variable. Now the second set of exercises taught me that for working towards a goal I have to connect with the process more than that of the end result. I believe that I am a fairly just and honest person. I have indulged in white lies once in a while in the past, like if I want to stay at home instead of having to go to a movie with a roommate etc. Therefore, given this context if being credible and honest was an assumed leadership goal, then simply stating that “It is my goal to be credible and honest” and working on sub goals etc. would mean nothing to me. I would want to connect with the process. For example, I would like to understand what credibility and honesty means to me, how it makes me feel etc.

留学申请文书:制造策略的目的

留学申请文书:制造策略的目的

框架元素在这里的制造策略文献中找到了它的描述,这些文献提出了与制造目标的内容领域和决策领域的观点相关的潜在修改和扩展。这里所建议的是基于“最佳实践”的能力和策略。该战略正在制定一项长期计划,利用主要资源,使长期企业战略与这些资源高度兼容。制造战略必须回答广泛的问题,即如何配置这些主要资源来实现公司的目标。制造的目标可以通过一系列决策领域和行动模式来实现。简而言之,决策方法是用来建立工厂的基础设施,监督和调度同样有效的沟通。与纯粹的技术成分相比,这些内部因素被证明是更大的变革障碍。在此背景下,公司战略的定义包括通用汽车与收购的资源竞争的特定业务,并将这些资源分配到其业务中。
在通用汽车这样的企业集团中,也有像通用汽车凯迪拉克工厂这样的独立企业,凯迪拉克工厂是他们的战略业务部门。企业战略的依赖性与市场需求(如市场的成功标准、客户的需求)、组织能力(如优势和劣势、文化和核心能力)、环境(如政府监管技术进步和竞争)有关。通用汽车的SBU必须有自己的使命和愿景。拟议的计划提出三个领域作为战略决策领域。首先是将包括TQM和JIT在内的最佳和流行的实践与被认为是传统领域的决策领域集成起来。通用汽车将采用的第二种方法,SBU应该是与制造战略相关联的通用方法。第三部分应包括近期关于能力和胜任力的研究。

留学申请文书:制造策略的目的

The framework element has found its description here in the literature of manufacturing strategy that is proposed along with the potential modification and extensions in relation to the view of areas of content of the objective of manufacturing and areas of decision. What would be proposed here is based on competence and strategies of “best practice”. The strategy is developing a plan for long term with use of major resources for a compatibility of a high degree between the long term corporate strategy and these resources. The manufacturing strategy must be addressed with answers of the broad question as to how the configuration of these major resources is done in achieving the objective of the company. The objectives of manufacturing can be achieved with a set of areas of decisions and a pattern of actions. In short, the decision making method is used to build the plant’s infrastructure, supervising and scheduling the same and effective communication. These elements are internal that proves to be greater barrier to change compared to the ingredients that are purely technological. In this context, the definition of corporate strategy includes specific businesses that GM competes with acquired resources, and allocates that amongst its businesses.
Within these conglomerates such as GM, there are stand alone businesses like Cadillac plant of GM, which is their SBU (strategic business units). The dependence of business strategies are with requirements of the market (such as market’s success criteria, desires of the customers), organizational competence (such as strengths and weaknesses, culture, and core capabilities), environment (such as, government regulation technological advances, and competition). The SBU of GM must be having its own mission and vision.The proposed plan suggests three areas as areas of strategic decisions. The first is the integration of best and popular practices that includes TQM and JIT with the decision areas which are considered to be the traditional areas. The second approach to be adopted by GM, SBU should be a generic one linked to the strategy of manufacturing. The third one should include the recent works on capability and competence.

北美最强代写:小黑裙的时尚经典

北美最强代写:小黑裙的时尚经典

在本文《小黑裙》中,香农·迈耶展示了20世纪20年代的黑色设计。在这篇文章中,香农解释说,这种黑色服装的感觉改变了女性开始穿衣服的方式。现代婚礼设计的设计思想和趋势发生了变化。这篇文章指出,几十年来,时尚杂志一直吹捧LBD是几乎所有时尚危机的完美解决方案。香农用各种黑色连衣裙的视觉效果来解释时尚问题。吉纳维芙在文章中提到了赫本和赫本在会谈中的着装风格。Genevieve在Mayfair Regent酒店的时尚活动结束后,对电影、时尚和风格进行了讨论。在这篇文章中,赫本在私生活、奥斯卡颁奖典礼以及其他场合所穿的礼服都被提到了。
这篇文章给人的感觉设计,各种时尚和风格。本文的研究对象是古今中外的各种风格和时尚,因此,本文的研究将是适合时尚研究的。玛丽·林恩在文章中回顾了四篇与时尚和女性气质有关的不同文章。帝国的四篇文章包括时尚,塑造政治体,塑造女性和屏幕风格进行了综述为了理解时尚和风格。性别并不是这篇文章的中心主题,但是主题是关于女性的时尚和风格。这篇文章讨论的是关注女性气质和时尚的社会差异和文化。总的来说,这篇文章对于理解时尚和风格与女性气质的关系是很有价值的。这将是一篇很好的研究文章。

北美最强代写:小黑裙的时尚经典

In this article ‘Little Black Dress’ taken from the book, Shannon Meyer illustrates the black designs how it appeared in 1920’s. In this article Shannon explains that this sense of black dress changed the way female started dressing themselves. The design thoughts and trends changed in modern wedding designs. This article articulates that decades fashion magazines have touted the LBD as the perfect solution to almost all fashion crises. Shannon explains the fashion issues by various visuals of the black dresses. Genevieve in the article mentions about Hepburn and the dressing style during the conversation at the meeting. After the fashion event at Mayfair Regent Hotel, the discussion about the movie, fashion and style is discussed in this article by Genevieve. The dresses that Hepburn wears during the private life, Oscar event and others are mentioned in this article.
This article gives sense of the design, various fashion and style. The research is about the various style and fashion in old times till now and hence this articles will be the right fit towards the fashion research. Mary Lynn in the article reviews four different articles related to fashion and femininity. The four articles including the Empire of Fashion, Fashioning the Body Politic, Fashioning the Feminine and Screen Style are reviewed in order to understand the fashion and styles. The gender is not exactly the centre theme of the article but the main theme is about the fashion and styles of women. This article talks about the social distinction and culture that focus on femininity and fashion. Overall, the article is great asset in understanding about the fashion and style in relation to femininity. This would be the great article for the research.

代写被发现:企业社会责任的含义

代写被发现:企业社会责任的含义

企业社会责任对不同的人有不同的含义。对一些人来说,企业社会责任意味着法律责任,因此不符合企业社会责任的责任问题将被追究。有些人可能从道德的角度而不是法律的角度来看待企业社会责任。在这里,企业社会责任政策所保证的道德行为被赋予了更多的价值。还有企业社会责任与慈善捐款的比较。Garriga & Mele(2004)提出了企业社会责任的四种方法,即假设适应环境(如企业社会责任确保对环境的利益)、目标实现、社会效益以及企业社会责任与文化和价值观的关系(Garriga & Mele, 2004)。Schwartz & Caroll(2003)提出了CSR的三个领域方法。这三个领域是“纯伦理、纯法律和纯经济”领域。这三个以Venn形式呈现的图将有重叠,从而导致其他领域。

代写被发现:企业社会责任的含义
这些是企业社会责任的伦理-经济、伦理-经济-法律、伦理-法律和法律-经济范畴定义。根据该模型,可以得到七种不同类型的CSR类别和定义(Schwartz & Caroll, 2003)。Smith(2003)将企业社会责任描述为一个不断发展的案例。企业实施社会责任的压力越来越大,因为人们越来越意识到,作为企业的利益相关者,这些举措将如何有益于他们。正如Scherer和Palazzo(2007)最近在介绍实证主义和后实证主义企业社会责任时所讨论的那样,人们甚至会期望企业履行与其业务不直接相关的社会责任实践(Scherer & Pallazzo, 2007)。弗里德曼(1970)认为,作为商人,只有当企业对社会、环境和利益相关者产生影响时,个人才有责任。这一定义在当今时代得到了扩展。

代写被发现:企业社会责任的含义

Corporate social responsibility has different meanings to different people. For some, CSR means legal responsibility, so issues of liability for non- conformance to CSR would be held. Some might view CSR in a more ethical sense than a legal one. Here the ethical behavior warranted by CSR policies in the organization is given more merit. There is also the comparison of CSR to charitable contributions. Garriga & Mele (2004) present CSR under four approaches, which are that of assuming adaptation to environment (as in CSR assuring benefits to the environment), goal attainment, societal benefits and the relation of CSR to culture and values (Garriga & Mele, 2004). Schwartz & Caroll (2003) present a three domain approach to CSR. The three domains are ‘the purely ethical, purely legal and purely economic’ domain. These three diagrams presented as a Venn will have overlaps, resulting in other domains.

代写被发现:企业社会责任的含义
These are the ethical-economic, ethical-economic-legal, ethical-legal, and legal-economic categorical definitions of CSR. According to this model, hence seven different types of CSR categories and definitions can be yielded (Schwartz & Caroll, 2003). Smith (2003) presents corporate social responsibility as an evolving case. There is increased pressure on corporations to implement in CSR because of the increased awareness of people on how such initiatives would be beneficial to them as the stakeholders of the company. As Scherer and Palazzo (2007) discusses when presenting the positivist and post-positivist CSR in recent times, people will even expect companies to commit to CSR practices that are not directly related to their business (Scherer & Pallazzo, 2007). Friedman (1970) had argued that individuals are responsible as businessmen only to the extent their business has an impact on society, the environment and stakeholders. This definition is expanded in current times.

personal statement 代写:数据来源

personal statement 代写:数据来源

通过协作和独立的数字资源使用的各种数字工具在每个人的生活中几乎都是相似的探索过程。就像我可以给出的例子的来源在上面的图:- – -请耐心的人通过数字网络工具包是你管包围,谷歌、脸书,博客,反映了实践、维基百科等这些都是我们需要耐心的来源。谷歌:它是最大的搜索引擎之一,可以在网上找到,可以提供基本的知识,只需编写和单击按钮搜索。它以手机应用程序和电脑默认搜索引擎的形式提供,因为所有必要的信息都可以随时从它那里获得。Facebook:它是最受欢迎的社交网站,人们可以在上面寻找新朋友,甚至是学校的老朋友。这也是在任何时间、任何地点提供最新在线新闻的来源,但主要需要的是互联网连接(Fiedler, S。, & Valjataga, T。,2010)。

personal statement 代写:数据来源
博客:通过有趣的博客,人们可以体验或分享很多信息。这些都是真实的经历,在困难时期非常有用。不同博客的存在意味着他们有不同的因素在他们的博客中。博客站点的成员和外部人员可以访问这些信息。Youtube:它是最古老的网络资源之一,可以帮助你看到世界各地发生的不同新闻和事件的视频。他们甚至通过虚拟的方式教很多东西,是获得知识的好来源。维基百科:它是了解地球上现存的永恒历史和主题信息的最大基地。在这里你可以找到每一件东西。实践的反思只有在每个人都掌握了信息的情况下才能进行,而这只有在我们有个人学习环境的情况下才能实现。

personal statement 代写:数据来源

The exploratory process in which different kinds of digital tools used through collaborative and independent digital sources are almost similar in everybody’s life. Like I can take the example of the sources which are given in the above diagram: – the PLE of the people through digital web kit is enclosed by you tube, Google, face book, blogs, a reflection of practices, Wikipedia etc. these are the sources from which we need to get our PLE. Google: – It is one of the largest search engines which are available online that can provide basic knowledge just by writing and a single click on the button for search. It is available in the form of apps in the mobiles and the default search engine in computers because all the necessary information can be obtained from it at any time.Facebook: – It is the most liked social website on which people explore and find new friends and even find old friends of the school. This is also the source of providing latest news online at any time at any place but main need is the internet connectivity (Fiedler, S., & Väljataga, T., 2010).

personal statement 代写:数据来源
Blogs: – There is much information present through interesting blogs which people experience or share. These are real experiences and very helpful in difficult times. The presence of different blogs means that they have different factors which they cover in their blogs. The members of the blog site and the outside people can access the information.Youtube: – It is one of the oldest sources available on net which help in seeing the videos of different news and the events that happened in different parts of the world. They even teach many things through virtual way and are the good source of gaining knowledge. Wikipedia: – It is the largest base of knowing the eternal history and information of the subjects available on this earth. It is the place where you can able to find every single thing.The reflection of practice can be done if anybody has the information and that can only be possible when we have the Personal Learning Environment (PLE).

课程代写:病例研究

课程代写:病例研究

由疾病或损伤引起的与疾病和损伤有关的生理变化或人体异常状态的生理变化,称为病理生理学。病例研究中的病人利·马克·理查兹先生,因为意外事故而患有病理生理学。事故导致他受伤,由急救人员组成的创伤小组将他救起。他被诊断为左气胸。气胸是指空气或气体进入胸腔导致呼吸困难。这种空气或气体的存在,导致病人的氧气供应受损。在利先生的病例中,左肺可能受到影响(护理与助产学学院,2014年12月)。临床结果和症状将根据肺塌陷的程度而表现。在更严重的情况下,气胸是非常严重的,那么它可能导致一种状态,纵隔可能转移到内部。肺的血流动力学稳定性因为这样的转变而受到损害。

课程代写:病例研究
这种情况导致胸腔内空气流通,导致胸壁损伤或午餐软组织。正常情况下,胸膜壁间存在负的胸膜内压力(Sideras, 2011)。气胸有不同的类型,根据症状的类型不同,有些类型比其他类型更具有生命威胁(Sideras, 2011)。在自发性气胸的情况下,没有临床症状表明发病,直到气泡破裂和急性气短。在医源性气胸的病例中,症状会随着患者年龄的不同而不同,女性为右侧气胸(Daley, 2015)。在纵隔积气的情况下,除了呼吸短促的情况外,患者还会出现恶心呕吐的症状。张力性气胸是由低血压、胸痛和呼吸困难引起的一种气胸。患者的气胸是由于胸部的创伤造成的(Cheatham, & Safcsak, 1999)。

课程代写:病例研究

The physiological changes associated with disease and injury or the physiology of the abnormal state of the human body causes by disease or injury is called pathophysiology. The patient in the case study Mr. Leigh Mark Richards, has a pathophysiology because the accident he was caught in. The accident resulted in injury and he was brought in by a trauma team of first responders. He has been diagnosed with a left pneumothorax. Pneumothorax is when air or gas enters the pleural cavity leading to problem in breathing. This presence of air or gas, results in impaired oxygen supply to the patient. The lung might be affected on either sides and in Mr. Leigh case the left lung has been affected (School of Nursing & Midwifery December, 2014). The clinical results and symptoms will manifest based on the degree of collapse of the lung. In the more severe cases, where the pneumothorax is very severe, then it could lead to a state where the mediastinum might shift inside. The hemodynamic stability of lungs is compromised because of such a shift.

课程代写:病例研究
This condition leads to air passage in the intra-pleural space either resulting in the chest wall trauma or the lunch parenchyma. In a normal condition, a negative intrapleural pressure will exist between the pleural walls (Sideras, 2011).There are different types of pneumothorax and based on the type the symptoms would vary, some of the types are more life threatening than others (Sideras, 2011). In the case of spontaneous pneumothorax, there are no clinical symptoms to indicate the onset until a bleb ruptures and there is acute shortness of breath. In the case of iatrogenic pneumothorax, the symptoms would vary based on patient’s age and Catamenial pneumothorax is observed in women and is a right sided pneumothorax (Daley, 2015). In the case of Pneumomediastinum, in addition to the shortness of breath scenario, the patient will also have symptoms of nausea and vomiting. Tension pneumothorax is one that is caused by hypotension, chest pain and dyspnea. The pneumothorax caused in the patient is because of a trauma to the chest (Cheatham, & Safcsak, 1999).

澳洲供应链管理学论文代写:新数字媒体的影响

澳洲供应链管理学论文代写:新数字媒体的影响

是的,它使音乐创作、电影制作和写作艺术民主化。它彻底改变了艺术和媒体的发展。由于新数字媒体的出现,影响了媒体的策划、制作和后期制作。在前期制作阶段,CGI图形被用来设置帧,空想家和容易促进创作者的原始梦想。它有助于创造性的指导过程。在电影和音乐视频的制作阶段,它有助于创作过程。CGI、IMAX和数字技术的使用使得导演和制片人能够轻松地模拟他们最初的预先计划过程。更容易的编辑工具和CGI的使用,分级和着色使最终的产品很容易呈现。传统的意识形态和当代的技术可以很容易地嵌入使用新的技术工具。基于Web的销售;电影营销、用户评论和病毒式营销已经被用来在各种媒介中推销媒体。新的数字媒体概念有更多的受众参与。

澳洲供应链管理学论文代写:新数字媒体的影响
这些新媒体的好处是,任何拥有基本媒体工具的人都可以创作电影、音乐或写作。新的数字技术使个人创造力的创造和分配的成本最优化成为可能。它通过使用各种工具促进媒体的融合。整合媒体是从新媒体发展起来的。由于这些方面,活跃的观众和观众参与度大大提高。受众在媒介创作中设计主观规范,灌输价值观念。有一个推动和拉的因素,使观众能够控制新媒体。在当今时代,媒体的数量和接触大众的便利性都有了极大的增长。媒体民主化和技术发展的缺点是,质量迷失在数量的概念中。在新时代的进程中,曾经在创作和观众影响中感受到的经验已大大丧失。大众消费主义和受众的任性影响了新媒体。这对媒体的创作产生了不利的影响。

澳洲供应链管理学论文代写:新数字媒体的影响

Yes it has democratized the art of music composing, film making and writing. It has revolutionized the development of arts and media. Owing to new digital media, it has impacted the planning, production and postproduction of the media. In the preproduction stage, the CGI graphics are used to set frames, ideologues and easily facilitate the creator’s original dream. It helps in the creative directive process. In the production stage for the case of cinemas and music videos, it helps in creation process. Usage of CGI, IMAX and digital technologies has enabled directors and producers to easily emulate their original preplanning process. Easier editing tools and usage of CGI, grading and tinting has enabled the final product to be easily presentable. Traditional ideologies and contemporary technologies can be easily embedded using the new technological tools. Web based marketing; film marketing, user reviews, and viral marketing have been used to market the media in various mediums. There is more audience participation in New Digital Media concepts.

澳洲供应链管理学论文代写:新数字媒体的影响
Benefits of these new media are that anyone with basic primary media tools can create films, music or write. New digital technology has enabled cost optimization in its creation and distribution of individual’s creativity. It facilitates convergence of media by using various tools. Integrated media has developed from new media. Active audience and audience participation have increased tremendously due to these aspects. Audience design subjective norms and instill values in creation of media. There has been a push and pull factor that enables audience to control new media. Quantity of media, ease of media reaching out a large number of people has increased tremendously in the current era. The disadvantages of media democratization and technological development are that quality is lost in the notions of quantity. Experience that was once felt in creation and audience impact has been lost considerably in the new age processes. Mass consumerism and whims of the audience have impacted new media. This has caused adverse effects on the creation of media.

澳洲社会科学论文代写:共同创造和体验营销概念

澳洲社会科学论文代写:共同创造和体验营销概念

随着时间的推移,酒店改变了他们的运作方式,他们继续与其他机构合作的方式,也发生了变化。在这个讨论中必须坚持的重点是共同创造和体验营销的概念。这些概念最近正在成为世界各地酒店的一部分。讨论还需要涵盖酒店未来将如何接受和利用共同创造和体验营销(Sezgin, n.d.)。顾名思义,Co的创造就是Co创造了一个有价值的结果。这将有利于几个方面,他们走到一起,以生产一些将有更大的价值与客户。可以之间的一个公司,公司创建一个组织,一群忠实的顾客和其他组织为客户生产出独特的,也是重要的“市场驱动”的忠诚,基本上是为双方创造双赢的局面,并通常被称为未来的竞争市场。被定义为“公司与客户共同创造价值;(Kotler, Bowen and Makens, 2006)。

澳洲社会科学论文代写:共同创造和体验营销概念
与此同时,体验营销的概念,也被称为参与营销,“地面营销”和“现场营销”是一个概念,消费者参与到一个特定品牌的演变或推广,是一个营销策略,酒店最近参与。这里需要了解的是,世界各地的酒店都在积极参与各种活动。他们致力于与其他品牌的合作,这样他们的客户就能得到更好的服务。同时,他们也在从事体验营销,这样他们的品牌名称和他们所营销的品牌的推广就能同时得到推广(Tsiotsou and Goldsmith, 2012)。酒店正积极地与其他机构和品牌合作,利用所给的概念进行品牌营销。万豪酒店是世界上最著名的连锁酒店之一,在近60个国家拥有500多家酒店,加上“灰色纽约”正在加强其全球地位的co的创造(Jham, 2013)。他们通常采用这些概念是为了在全球取得好成绩,也为了达到客户满意度的最高水平,并为他们提供独特的体验。

澳洲社会科学论文代写:共同创造和体验营销概念

Hotels over the period of time have changed the way they function, and the way they have continued their collaboration with other institutes, has also changed. The main point of focus that has to be adhered to in this discussion is the concept of co-creation and experiential marketing. These concepts are something which is recently is becoming a part of the Hotels all over the world. The discussion also needs to cover how the hotels will embrace and utilize co-creation and experiential marketing in future (Sezgin, n.d.).Co creation as the name suggests is co creating a valuable outcome. It will be beneficial for several parties who come together in order to produce something which would have greater value with the customers. Co creation can be between a company, an organization, a group of loyal customers and any other such group to produce something unique for the customers, and also significant ‘market drivers’ for the loyalty, basically it is creating a win-win situation for both the parties, and is often referred to as the ‘future of competition’ in the market. It has been defined as “The joint creation of value by the company and the customer; allowing the customer to co-construct the service experience to suit their context” (Kotler, Bowen and Makens, 2006).

澳洲社会科学论文代写:共同创造和体验营销概念
At the same time the concept of experiential marketing, which is also known as engagement marketing, ‘on-ground marketing’ and ‘live marketing’ is a concept where the consumers engage with the evolution or promotion of a particular brand, and is a marketing strategy in which hotels recently are taking part.It needs to be understood here is that hotels all around the world are taking active participation in various events. They are engaging themselves in co creation with other brands so that their customers can be served better. At the same time they are also engaging themselves in experiential marketing so that their brand name and the promotion of the brand they are marketing for gets promoted at the same time (Tsiotsou and Goldsmith, 2012).Hotels are actively marketing their brand in collaboration with others institutes and brands using the given concepts. Marriott Hotels are one of the most famous chain around the world with more than ‘500 properties in nearly 60 countries’ along with ‘Grey New York’ are enhancing their global position based co creation (Jham, 2013). They usually take up these concepts for making a good mark globally and also to reach the maximum level of customer satisfaction and provide them with unique experience.

澳洲哲学论文代写:尖沙咀商业区酒店

澳洲哲学论文代写:尖沙咀商业区酒店

酒店位于尖沙咀商业中心,是所有跨国公司及其客人的必经之路。酒店的地理位置是完全支持酒店的一个方面,必须被视为一个优势,必须通过提高销售来资本化。酒店必须利用地理位置来吸引合适的顾客,从而获得更高的市场份额。下面将从市场和最低服务标准两个方面对酒店进行分析。酒店的入住率一直很健康,大概没有低于92%,这是一个很大的努力,因为酒店只有在客人较多的时候,也就是入住率较高的时候,酒店的销售和收入管理才刚刚开始取得成功。酒店入住率相对于城市豪华酒店的一般入住率和普通入住率来说是非常高的,因为城市豪华酒店的入住率并不便宜,需要迎合的目标市场也比较低。平均每日房价(ADR)有点波动的利率他们指责这是正确分析因为当入住率的ADR通常是在后期,当酒店正试图出售剩下的最后一个单元的房间以更高的价格出售这些总是开车去寻求更多的客人比开车去寻求更低的房价每客人。

澳洲哲学论文代写:尖沙咀商业区酒店
5月至8月间,ADR料在每间房约232美元的高位,暗示市场的一些因素在这段时间内推高房价。可能是一个普通的假日季节,也可能是经济的上升,这使得新来者和商务会议都在这里举行。尽管如此,我们仍需正确地确定这些参数,以理解房价上涨的根本原因。此次调查的原因是这几个月的房价较高,即使其他月份的入住率也较高,这就产生了一些支持房价上涨的参数所涉及的问题。每间可用房收入在酒店中并不是一成不变的,它反映了不同收入流在客房使用上的波动。每间可用房平均每间收益的周期约为3-4个月,在此期间可用房收益有上有下,导致收入流与客房销售的混合使用,导致每间可用房收益的偶发性。

澳洲哲学论文代写:尖沙咀商业区酒店

The hotel is perfectly situated in the midst of the corporate hub of Tsim Sha Tsui and gateway for all multinational companies and their guests. The physical location is one aspect which is completely supportive of the hotel and must be seen as a superior advantage which must be capitalised by enhancing sales. The hotel must then use the location to attract the right kind of customers to capture a higher market share. The analysis of the hotel is described below in terms of the market and the minimum standards of service. The hotel has been enjoying a healthy occupancy and has probably not gone below 92% which is a great effort because a hotel only starts to success in its sales and revenue management efforts when there are more guests in hotel, in short when the occupancy is high. The occupancy is extremely high compared to the general and usual occupancy in urban luxury hotels which are not cheap and has a low target market to cater. The average daily rate (ADR) is somewhat fluctuating in terms of the rates they charge and this is to be analysed properly because when the occupancy is up the ADR is generally up at the later stage when the hotel is trying to sell the last unit of rooms left to be sold and these are always at higher prices as the drive to seek more guest is low than the drive to seek more room rate per guest.

澳洲哲学论文代写:尖沙咀商业区酒店
The ADR is seen to be high at about $232 per room during May to August indicating some parameters of the market playing a factor to hike the room rates during this period.There could be a general holiday season or an upswing in the economy which made new arrivals and business meetings in the location. Nevertheless these parameters are to be identified properly to understand the underlying reasons for the hike in room rates. The reason for this investigation is because the room rates is higher during these months even when the occupancy was higher in other months also, leading to the question about the involvement of some parameter which supported the room rate increase. The RevPar is not static in the hotel and reflects a more fluctuating usage of different revenues streams for the rooms.The RevPar is having a cycle of almost 3-4 months during which it is going up and down and leading to a mixed usage of revenue streams to be clubbed with the room sales which is resulting in such sporadic RevPar.