悉尼论文代写

澳洲查尔斯达尔文大学论文代写:市场环境

澳洲查尔斯达尔文大学论文代写:市场环境

公司经营的市场环境是一个非常稳定的环境。然而,也有很多的决定,一个公司需要采取基于市场环境中运作(克罗宁,Brady和霍特,2000)。税收结构的变化、法律、人口、社会背景、文化背景等都是需要研究的重要领域,以便做出正确的决策。
政治环境:澳大利亚是最安全的投资目的地之一。泡食物开始其在澳大利亚的业务在1910和已经二十多年还是公司发展壮大。然而,在任何政治方案的变化影响业务,但该公司正在运作,因为20年来,即使在不断变化的政治环境(科特勒和阿姆斯壮,2013)。法律框架下的环境中,泡食物是高效和透明的操作。澳大利亚有非常有效的,受过教育的和多语种的劳动力(六月,2000)。
经济因素:澳大利亚有吸引力的经济。经济稳定,许多跨国公司选择澳大利亚作为总部。即使货币汇率相对于欧元和美元是非常有利的(阿姆斯壮,科特勒,哈克和布伦南,2012)。稳定的经济意味着澳大利亚人民的购买力是相当好的,因此在澳大利亚经营是有利可图的。稳定的政府与稳定的经济齐头并进。
社会因素:泡食物是一种本地公司,因此公司与澳大利亚社会团体深谙。澳大利亚有一个非常良好的工作环境以及因此许多人迁移到澳大利亚工作的目的(头发,Wolfinbarger,奥尔蒂诺布什,2010)。因此,不可避免地说,澳大利亚已成为一个地方,人们属于不同的社会背景。因此,在口味偏好的差异,在食品包装等内容,喜好泡奶食品已经能够满足所有这些人在过去的二十年中,继续这样做。公司已改变了它的产品根据人们的喜好,但一直是乳制品最喜欢的品牌(Manning,2012)。

澳洲查尔斯达尔文大学论文代写:市场环境

The marketing environment in which the company operates is a very stable environment. However, there are many decisions which a company need to take based on the marketing environment in which it operates (Cronin, Brady & Hult, 2000). The changes in the tax structure, the laws, demography, social background, cultural background etc. are very important areas which need to be studies so as to take a sound decision.

Political Environment: Australia is one of the safest destinations for investment. Bulla Foods started its business in Australia in 1910 and it has been more than two decades still the company is growing strong. However, the changes in any of the political scenarios affect the business but the company is being operative since last two decades even in the changing political environment (Kotler & Armstrong, 2013). The legal framework of the environment in which Bulla Foods operate is efficient and transparent. Australia has very efficient, educated and multi-lingual workforce (Juin, 2000).

Economic Factors:  Australia has an attractive economy. The economy is stable and many of the multinational companies opt for Australia as the headquarter due to this. Even the currency exchange rate with respect to euros and dollars is very favorable (Armstrong, Kotler, Harker & Brennan, 2012). Stable economy means that the purchasing power of the people in Australia is quite good and hence it is profitable to operate in Australia. Stable government and stable economy goes hand in hand.

Social Factors: Bulla Foods is an indigenous company and hence the company is well versed with the social groups in Australia. Australia has a very favorable working environment as well and hence many people have migrated to Australia for working purposes (Hair, Wolfinbarger, Ortinau & Bush, 2010). Thus, it is inevitable to say that Australia has become a place with people belonging to varied social backgrounds. Hence there is a difference in taste preferences, contents in the food product, packaging preferences etc. Bulla Dairy food has been able to cater to all these people since last two decades and continue to do so. The company has changed it products according to the preferences of the people, but has always emerged as the favorite brand for dairy products (Manning, 2012).